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Everything I hear or read in relation to the ongoing battle between Microsoft (MS) and Google on their cloud strategies indicates that Microsoft is terrified of losing its MS customers. They are terrified of change and of giving the users the “right” to choose.

Google have been working hard to provide an alternative to everything MS offer. They are not trying to copy Microsoft. Just because Microsoft have been around longer, and have embedded themselves in the business space for so long, doesn’t mean its actually the most productive way to do things. Look at the mobile market for instance. A few years ago, pretty much everyone had a Nokia, with snake, and loved it. Today the proliferation of mobile adoption has given us, the consumers, a wider choice. We use Macbooks, notebooks, tablets and mobile phones, we don’t like to be tied down, or told what to do.

For those of you who are about to upgrade your Exchange servers, or Office versions, you should take a really close look at your enterprise agreements. They will lock you in for as long as they can, and the cloud solutions they are offering are really not cloud technology. Roll your minds back to the restrictive nature of the terminal client system architecture.

Ask MS what happens if you want to move to another billing plan on their Office 365 system…its a massive effort…

Can you edit documents online, in real time with people all over the world? Isn’t it time for a change? When Office 15 and Windows 8 come out, you’re in for massive change anyway. Its time to break the shackles of MS and move to something new and fresh. There is a lot of misinformation out there, a lot of scare tactics, don’t believe it all.

These are my thoughts alone, just from what i’ve seen and heard.

Neil Rutherfoord

Filed under: Cloud Assist, Cloud Computing, Google Apps for Business by Neil Rutherfoord